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By Aniisu K. Verghese
Lack of time and my love-hate relationship with non-fiction
delayed my reading this book. However, I feel any non-fiction book should be
read at a time when it is most relevant to you. So for the third time I picked
up this book on Internal Communications. I judge a book by it’s cover and I frankly
didn’t fancy this one. But I bought it for one reason alone, because Aniisu
Verghese wrote it. Why? Because in a Communications Event where everyone was talking,
Aniisu, sat in one corner observing and absorbing everything that was going on.
And such people always gain more knowledge because it’s proven that knowledge
never enters through an open mouth! His book had to be read, it could be a
potential bible for communicators.
Lack of time and my love-hate relationship with non-fiction
delayed my reading this book. However, I feel any non-fiction book should be
read at a time when it is most relevant to you. So for the third time I picked
up this book on Internal Communications. I judge a book by it’s cover and I frankly
didn’t fancy this one. But I bought it for one reason alone, because Aniisu
Verghese wrote it. Why? Because in a Communications Event where everyone was talking,
Aniisu, sat in one corner observing and absorbing everything that was going on.
And such people always gain more knowledge because it’s proven that knowledge
never enters through an open mouth! His book had to be read, it could be a
potential bible for communicators.
When I did read the book, I finished cover-to-cover in a 3
hour flight. Really, it’s that readable. The book is beyond 3 C’s, 5W’s and 1 H
of communications. With my own decade long experience in internal communications,
I have never found a book so relevant to the present Bangalore scenario. There
are millions of books on marketing and branding, and we always had to try hard
to make associations in order to apply theories and knowledge mentioned in those books for
internal communications. So I can safely say that there is no other book on Internal
Communication as comprehensive as this one.
The models, framework, ideas given are user-friendly and
sustainable, which means they can still be applied even when there are newer
channels of communications that keeps cropping up. The examples and case
studies shared are practical and prevalent. Just like any good communication
activity, every chapter has an intro and a summary showcasing Aniisu’s proven
skills in communications.
Written by a true expert, this book is a must read for
everyone who believes great communications make for a great leader, a great
company. For people who seek a career in internal communications, this will be the book to refer, read, biblize.
Aniisu also writes insightful articles in his blog http://intraskope.wordpress.com/
